A friend of mine told me that, at first, he thought this website and its tagline (Get Nonprofit Clients . . . and Live the Sweet Life) was spammy, until he looked into it a little further.
So let me explain where that came from. I am not, as Chris first feared, trying to sell some “get rich quick” scheme. Very far from it.
What I am offering you is what I honestly, truly, without question or doubt, believe is honey to my soul: a way to make an honest and decent living as a creative, thoughtful professional by helping organizations that are, by definition, here to serve and to change the world.
That line, “sweet like honey to my soul” comes from the Dave Matthews Band song, Crash, which my husband and I have on the list of “our songs.” It’s also in the Bible, sort of. Proverbs 16:24 says, “Kind words are like honey — sweet to the soul and healthy for the body.”
So maybe I should have used honey in the logo instead of candy. Whatever. I like candy, and chocolate, and cookies. I’ll share some cookie recipes at Christmas and other times too. I have a big sweet tooth, and designing a sweets-themed website sounded fun.
Well-meaning friends have many times suggested that I take all the content I have created about marketing and communications for nonprofits and use it in the business world to rake in the big bucks. But the thought of teaching marketing tactics to dry cleaners and dentists sounds like pure hell to me (no offense to those professionals, just don’t want to talk marketing with them.)
Public service is in my DNA, in all of my nature and nurture, so when I decided that I was really an entrepreneur at heart, serving the nonprofit world through my business was the only real choice for me.
And I’ve heard from so many people who want to make that choice too, even if only for a part of their businesses. Instead of talking to freelancers and consultants who call one by one, asking my advice on how to do it, I decided to launch this site (actually, it’s a re-launch from the old Writing for Nonprofits program I did way back in 2009.)
If this is all a lot of nonsense and blathering to you, and you just see nonprofit clients as another way to make a buck, please go away. I’m really not interested in helping you. If you are here because that work might just be a dollop of honey to your soul AND let you pay the mortgage and send the kids to college, then THANK YOU for joining me. You are in the right place.