This Work is Sweet Like Honey to My Soul

This Work is Sweet Like Honey to My Soul

A friend of mine told me that, at first, he thought this website and its tagline (Get Nonprofit Clients . . . and Live the Sweet Life) was spammy, until he looked into it a little further.

So let me explain where that came from. I am not, as Chris first feared, trying to sell some “get rich quick” scheme. Very far from it.

What I am offering you is what I honestly, truly, without question or doubt, believe is honey to my soul:  a way to make an honest and decent living as a creative, thoughtful professional by helping organizations that are, by definition, here to serve and to change the world.

That line, “sweet like honey to my soul” comes from the Dave Matthews Band song, Crash, which my husband and I have on the list of “our songs.” It’s also in the Bible, sort of. Proverbs 16:24 says, “Kind words are like honey — sweet to the soul and healthy for the body.”

So maybe I should have used honey in the logo instead of candy. Whatever. I like candy, and chocolate, and cookies. I’ll share some cookie recipes at Christmas and other times too. I have a big sweet tooth, and designing a sweets-themed website sounded fun.

Well-meaning friends have many times suggested that I take all the content I have created about marketing and communications for nonprofits and use it in the business world to rake in the big bucks. But the thought of teaching marketing tactics to dry cleaners and dentists sounds like pure hell to me (no offense to those professionals, just don’t want to talk marketing with them.)

Public service is in my DNA, in all of my nature and nurture, so when I decided that I was really an entrepreneur at heart, serving the nonprofit world through my business was the only real choice for me.

And I’ve heard from so many people who want to make that choice too, even if only for a part of their businesses. Instead of talking to freelancers and consultants who call one by one, asking my advice on how to do it, I decided to launch this site (actually, it’s a re-launch from the old Writing for Nonprofits program I did way back in 2009.)

If this is all a lot of nonsense and blathering to you, and you just see nonprofit clients as another way to make a buck, please go away. I’m really not interested in helping you. If you are here because that work might just be a dollop of honey to your soul AND let you pay the mortgage and send the kids to college, then THANK YOU for joining me. You are in the right place.


  • Leigh Ann Smith

    Hi Kivi,

    Thank you so much for creating this very useful resource! I look forward to learning more and applying these tips to my business.

    Leigh Ann

    • Kivi Leroux Miller

      Thanks Leigh Ann! Glad you are here.

  • Diane Aksten

    Hi Kivi: I actually “met” you last week when you did a webinar on working with nonprofits for Carol Tice’s Freelance Writers Den (of which I’m a member). Thank you so SO much for the valuable information; I’m targeting my copywriting services towards nonprofits because I feel strongly that that is where I can provide the most value and that’s where my heart is.

    • Kivi Leroux Miller

      You are very welcome! Glad you are here.

  • Kate Johnston

    Hi Kivi,
    Like Diane, I “met” you through the non-profit webinar, also. I pretty much stumbled onto that webinar because I am currently volunteering for a non-profit (just doing their website). I have felt such joy and satisfaction from helping that one organization that I knew I would most enjoy working with non-profits. Thank you so much for such valuable advice and tips.

    • Kivi Leroux Miller

      Welcome to the “club” Kate!

  • Gwen Boyle

    Hi Kivi,

    Like others here, I discovered your site through the Freelance Writers Den webinar (which was really useful, by the way)! I really feel myself being pulled toward non-profit writing, and this post expresses a lot of what I feel about it – I want my writing to make a difference in the world and to use my words as a tool for social change.

    Thanks for confirming to me that it’s possible to do it, and that it really can pay the bills and still be “honey to your soul”. I’m planning to focus my writing business on non-profit and social enterprise clients from now on, and I’m delighted to have come across this site – keep up the good work!


    • Kivi Leroux Miller

      That’s wonderful Gwen! Welcome!

  • Karen Rueda

    Hi Kivi,

    I’m a long-time reader of your Nonprofit Marketing Guide and the communications director for a mid-size nonprofit. I was super excited to learn about your Get Nonprofit Clients website because I actually fall in the “want to leave your nonprofit job some day and start freelancing or consulting” category.

    I’ve been psyching myself up to make the big jump in the next month. I look forward to continuing to learn from you as I transition to my new role!

    Thank you for all the wonderful guidance and inspiration!


    • Kivi Leroux Miller

      That’s so exciting Karen! Best of luck with the new adventure.

  • Caitlin Sislin

    Yep, it’s sweet honey to my soul too! So glad to be working to generate + magnetize resources for the issues I care about, and setting my own schedule in the process. Thanks for putting this site together — I’ll be following along!

    I’d love to hear about your journey around fees — I’m less than a year into my consulting practice and am on a learning curve around how much to charge, whether to charge hourly or on a retainer, when to raise rates, how to make sure I’m really providing value, etc.

    Really appreciate your work!

    • Kivi Leroux Miller

      Hi Caitlin,

      I will blog about fee questions a lot, so I created a whole category for those posts:

      I think I have a post on your exact question scheduled for next week! (If not, I will bump it up the schedule.) Bottom line is that I really recommend you move toward project fees and retainers and away from hourly rates. More soon!

      • Caitlin Sislin

        Awesome. I look forward to reading more. Thank you!

  • Sophie

    I love this! Couldn’t have put it better myself!

  • Leili Khalessi

    Nice to discover this other side of your work, Kivi! I look forward to following this site, too.