Welcome to our new series, Day in the Life of a Nonprofit Consultant.
Marta Lindsey is a nonprofit communications consultant, children’s author, and writer. She also leads the Bay Area Cause Communications Community, where nonprofit communicators share resources and insights to be more effective in their jobs.
This is a typical day for Marta . . .
8:00 – 10:00 a.m.
– Do focused client work all morning while my brain’s at its freshest (and ignore email unless urgent!).
10:00 a.m. – Noon
– Check in with all my current clients as needed, either sending them work products I’ve completed, giving an update, reminding them of anything I need from them, or setting up meeting times.
– Have lunch with a friend, colleague, or someone I’ve met at a recent networking event. These are important both personally and professionally… and sometimes both!
Noon – 2:00 p.m.
– Take at least a tiny bit of time to check out my favorite resources on nonprofit communications so I stay up-to-date on best practices (including nonprofitmarketingguide.com, of course!). Plus, go to LinkedIn and Twitter at least for a moment.
– Head to a client meeting.
2:00 – 4:00 p.m.
– Get ready to go to a networking event*.
* NOTE: These are often NOT what you imagine as traditional networking events where you’re in a room of strangers… for me, it might be a volunteer event, a gala for a favorite local nonprofit, a happy hour with fellow communications professionals, or a class on storytelling.
After 4:00 p.m.
– Take some time to go through my current projects and prioritize my time for the next day (or later that evening if I have a lot of projects) so I’m managing different clients and timelines successfully.
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