Day in the Life: Larry Kaplan

Larry Kaplan

Welcome to another installment in our series, Day in the Life of a Nonprofit Consultant

Larry Kaplan is the consultant of Larry Kaplan Consulting. His specialty is advocacy and public affairs — helping organizations use public, governmental and community relations to advocate and advance their missions and causes, which serves their clients and enhances their fundraising.

This is a typical day for Larry . . .

Before 8:00 a.m.

I don’t start work-related stuff til 8 am. I work from a home-based office, so there is no commute.

8:00 – 10:00 a.m.

Two things:

1. Go through email
2. Curate the content I intend to push out on social media that day — much of it comes to me via email newsletters and websites; my goal is to post three to four things during the afternoon on Facebook, Linked In and Twitter, using Hootsuite to schedule it in advance.

10:00 a.m. – Noon

I do half my outside meetings in the late morning, either client meetings or business development meetings. Good phone calling time, too.

Noon – 2:00 p.m.

I often schedule lunches for business development meetings.

2:00 – 4:00 p.m.

I do half my outside meetings in the afternoon, either client meetings or business development meetings over coffee. Good phone calling time, too.

After 4:00 p.m.

I often use the late afternoon and early evening to do “creative” work — copywriting, research, preparing plans and proposals, etc.

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