Don’t Get Too Far Ahead of Your Clients

Running ahead


I have to say that I am really pretty sick of talking about nonprofit annual reports.

But every year, I pump myself up to talk about them again in December/January and June/July when nonprofits are panicky about producing them.


Because it’s a huge pain point for nonprofit communicators, and they are our clients.

One of my very first websites and training programs a zillion years ago when the Internet was still a drooling baby was dedicated to nonprofit annual reports precisely for that reason.

I registered in February 2006 (like I said, a zillion years ago). Someone else had the .com at that point, but I got it shortly thereafter when they let it expire.

My online revenue on that topic alone convinced me that maybe I really could do a whole online business around nonprofit communications in general and write a book about it.

And I have certainly moved on to much more sophisticated and much more interesting topics since 2006.

But here’s the thing: There are just as many nonprofits struggling to do their very first annual report now as there were then, and probably more (I have the Google Analytics to prove it). And they need help too.

So guess what . . . We provide some basic nonprofit annual report tips on our website. I still update the webinar deck every six months.

It’s OK to move on to the more advanced, more intellectually stimulating stuff. But don’t leave your clients too far behind.

I’m not going to name names, but I’ve seen a few top consultants and authors get too far removed for the people who brought them to the dance, and now they are back to being wall flowers in their fancy esoteric niches, and borderline broke.

Pace yourself, based on where the majority of your client base really is.







  • Sheena