You Have to Take the Long View

Monday Marketing Morsels


Quick Reminder: This is the last week of the Early Bird pricing for the Get Nonprofit Clients Coaching Program that starts October 5. Register by this Friday, September 18 to save $300.

Working for nonprofit clients — and marketing to them — requires a long-term strategy and commitment. There’s just no way around that.

This is not a “get rich quick” situation. Many times it’s not even a “pay off your bills in a timely manner” situation.

You may be tempted to look at those of us who have been at this for awhile and think, “Wow, it all looks so easy. So simple. So effortless.”


It’s usually anything but that. My own backstory is filled with family turmoil, major debt, and dropping a $75,000 client.

Yeah, things are working out pretty well now, but it took many years and a fair amount of anxiety to get here.

And it’s still hard. I don’t get some jobs I want. We launch online products that flop. That part isn’t fun, and it’s sometimes very upsetting.

But I never, ever, think about doing something else. Because this sweet life is one of my choosing and making.

I am in it for the long haul. And that mindset alone is an essential part of my success.

It allows me to make marketing decisions that may not generate income for six months, a year, or even two years from now. ┬áBut it’s all part of the long-term process of developing a nonprofit clientele.

Building trust takes time. Getting nonprofits to agree to spend money takes time. Is that time you are willing to invest?

It’s a very personal decision, but it’s probably the most important marketing decision you can make in this sector.


  • Sandy Rees

    Thanks Kivi for sharing openly about your experiences. I’m right there with you that sometimes I don’t get projects I want and sometimes I throw things out in the world that flop. It’s easy to get frustrated, especially when others make it look so simple and easy. For me, I remember that I’m helping change lives and ultimately change the world. That’s what keeps me going.